Monday, January 12, 2009

Mountain Wings: Sweet Facts

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MountainWings A MountainWings Moment
#1010 Wings Over The Mountains of Life
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Sweet Facts
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Do you know what the number one candy in America is?

What sells the most?

What package of confectionary delight satisfies the sweet tooth
of more Americans than any other?

You probably don't know.

This is just one of those interesting facts that I will throw in
from time to time. You never know what to expect from
MountainWings. If you did, you wouldn't get that little boost
every day.

Remember, an Eagle never has the same air under its wings.
So it is with life, there is something different each day.

So it is with MountainWings.

So what is the number one candy in the U.S.?

I would have said Mr. Goodbars if you had asked me before I knew
the answer. I like Mr. Goodbars. They are full of fat and
sugar, which are not very healthy, but I like them anyway.

Does that sound familiar to you?

Does that sound like you?

Liking something that you know is not good for you.

You probably think Snickers or some other candy bar is number
one.

No. Actually, it's not a candy bar at all.

It's M&M's. M&M's are the number one selling candy in America.

"So what," you say,

"What's it to me if M&M's are the number one candy?"

You can often learn a lesson from number one.
Number one more often than not has done something right,
something very right. No matter what the business,
number one's have found and adhered to sound principles.

So what did M&M do?

They solved a need.

The rumor is that M&M's were developed so that soldiers could
eat candy without getting their hands sticky. Soldiers weren't
the only ones who needed to keep their hands clean while eating
candy. Your hands can get awful messy eating a Mr. Goodbar on a
warm day. You know the slogan,

"Melts in Your Mouth, Not in Your Hand."
You don't get messy hands with M&M's.

You would have thought that the best tasting candy would have
been number one. No, it's the candy that doesn't mess up your
hands.

M&M's are the only candy on the Presidential Jet, Air Force One.
The number one man in the country eats the number one candy.

The business principle is this:
Fill a genuine need and people will buy your product.
Every problem has inherent within it a product that provides a
solution. Even religion is like that.
It promises to solve problems.

If you are in business or wish to be, learn to look at the
problems of life as potential best selling products. All you
have to do is identify the solution and figure out how to
package it.

There are greater problems in life than sticky fingers. You may
have the answer to one of them that is a potential top seller.

Now isn't that a sweet thought?

~A MountainWings Original~


Thank you for inviting MountainWings in your mailbox.
See you tomorrow.

Forward this issue to a friend or send them the link below:
http://www.mountainwings.com/past/1010.htm

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